Arie van Klaveren (sr.) has started by establishing a nursery garden on the Hoofdweg. He started cultivating flowers and vegetables at the time.
Early 70s began Arie van Klaveren (jr.) began to take over the wheel more and more. Vegetables were replaced by roses and other cut flowers. Van Klaveren Plant was settled at a different location on the Hoofdweg at the time. On this day, the old nursery on number 150 is still there but is no longer in use.
Late 70s the first piles went into the soil for the new greenhouse located at Hoofdweg 149 in De Kwakel. A considerable investment was made in a 6000m² wide-ward structure. With Gerbera's main cultivation and room hydrangeas as a partake, Arie van Klaveren started at his new nursery.
The 1980s were characterized by switching from gerbera to cut roses. The hydrangea cultivation has grown ever since and was therefore no longer a small part. Greenhouses were added and the adjacent land was set up for the hydrangea cultivation. Soon plant material was delivered to room hydrangea growers throughout the Netherlands. The latest breeds were bought in France and put into production in the Netherlands. The 'standard' range soon became complete. Despite the increase in hydrangea cultivation, the cut rose cultivation experienced its peak in the late 80s, with an area of 1 hectare.
In the early 1990s, the cut rose production on Hoofdweg 149 had to hand in space for the success of the hydrangeas. 1997 was the year that the last section of cut roses was cleared. From that moment on, the hydrangeas were the breed for the future!
From the year 2000, the production of hydrangeas was too much for the location on Hoofdweg 149. For the increasingly professional cultivation of garden hydrangeas, production space was hired at various locations in the vicinity. In the end, a new plot was purchased on Hoofdweg 125 for the construction of new greenhouses with a corresponding container field.
So it has come to pass that Van Klaveren Plant now consists of two branches each with its own specialty. On Hoofdweg 149, the multiplication and selection is performed. On Hoofdweg 125, young plants are cultivated into blooming garden plants. With the latest breeds coming from self-breeding and selection, Van Klaveren Plant is able to bring beautiful breeds to market again and again. And thanks to the good ties with the cradle of hydrangeas: Japan, Van Klaveren Plant stands for exclusivity and innovation. Now, but most definitely in the future as well!